In this episode, host Rachael Kvapil, presents an audio recap of Startup Weekend Fairbanks 2017; in addition to an interview with the organizers of The Alaska Food Festival & Conference about food industry concerns within the state. Plus, some fun facts about that Halloween candy you’ll collect while trick-or-treating in just a few weeks.
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?
Answer: It’s memes, fam.
Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.
What is a meme?
Host Rachael Kvapil previews Startup Weekend Fairbanks 2017 by talking with the winners of Startup Weekend Fairbanks 2013 (Fairbikes); plus she discusses branding perspective via Vogue’s 125th Anniversary Issue.
Whenever someone sends me an invite to a family function I’m quick to reply: I don’t do weddings and I don’t do funerals. This is not entirely true. I have done plenty of both. However, I am selective because the amount of socializing at family affairs often overwhelms me. This struck me funny since I could easily walk into a room filled with total strangers and spend a few minutes with each one.
At a recent family function, my sister-in-law commented on this. We had returned to small town of Libby, MT where my husband grew up, and I have always marveled at the extensive conversations they had with people they hadn’t seen in years. My sister-in-law commented that a lot of time was spent keeping strong relationships with the neighbors. She had noticed that relationships were extremely important in places like Libby where the economy struggled to recover. She contrasted this to Middle Class America were people focus less on building deep relationship and more on getting ahead. Continue reading