I am not a risk taker.
All this bungee jumping, parkour, crazy downhill mountain bike racing is not for me. I’m much more methodical in my approach to life. Before making a major decision, I think about the overall dream, my corresponding mission, my existing commitments, the effect on my family, ruminate on finances, but mostly consider the level of “new” and “fun” involved. Some might call that a risk assessment, but I’ve watched clients with all green lights still say ‘no’ to a great marketing/promotional opportunity that would seriously advance their company’s image, profitability, or morale. I hear all sorts of reasons from “we’ve never done it that way” to “no one will attend something like that.” When I ask for specific concerns, or ask to brainstorm a solution the usual reply is “I think we should keep our options open.”