Mimetic Marketing: Why Your Joke Always Fall Flat

As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?

Answer: It’s memes, fam.

Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.

What is a meme?

Continue reading

We Are Rebranding

It started with a bike.

A beautiful Viper Red Trek Top Fuel 9 I planned on ordering except they didn’t have my size.

The decision to change Pagesculptor Studio’s branding strategy started when I had to customize my new bike to differentiate it from my Bro’s.

So I upgraded to a Top Fuel 9.8 SL. BONUS!

Except it is the EXACT same bike my Mountain Bike Bro purchased a month ago. No bueno. Continue reading

Always Be Ready For A New Market

And just to be clear, I don’t mean younger when I say new.

Let me use my three year journey as a triathlete to illustrate.

Seven years ago, I became acquainted with a couple, both triathletes at the local pool. I could barely swim. In fact, at the time I was a ballet, hip hop, contemporary dancer on the brink of retirement.  I swam at the pool because my dance career had started stressing me out.  The male component of the couple was training for an Ironman.  I nodded with some mild understanding.  My high school running coach had competed in Kona.  And while it sounded exciting and all, I was just trying to keep in shape for my next dance performance.

Then shortly after I retired from dance, I started running.  I completed my first marathon.

Then I started biking again. Continue reading