Effective Influencers Have the Right Credentials

April is traditionally the start of road bike season for Fairbanks Cycle Club. As club president, I assist our social media specialist with updating the group ride pages on our website and developing promotional content for our Listserve and Facebook page. I started receiving 2020 ride schedules in mid-March at the start of the pandemic …

Facebook Live Isn’t Supposed to Be Pretty

A month into my personal COVID-19 lockdown, I received a call from a former collaborator seeking consultations for her Facebook Live broadcasts. She focused on three specific areas– background, lighting, and equipment. She had already done a Facebook Live broadcast that I checked into briefly and told her that I saw no real issues other …

Production Complete on Latest Aerial View Video!

Ladies and Gentlemen! Check out the latest collaboration between Pagesculptor Studios and the Aerial View. This piece, which is more fun and less promotional, is based off a piece the Aerial View troupe performed in 2019. Kendell Macomber (KMAC) came to us with an idea of making an extended version with the help of performers …

Not Everything in Marketing is About You

The struggle to connect with our audience might be a problem with the methods WE’RE using. In our latest blog post, we highlight 3 examples that show how effective we can be when we tailor our methods to our audience’s preference and not our own.

The Perfect Business Tool Boils Down to Perfect Timing

Hootsuite Stream

Finding the perfect business tools is often a matter of timing. In the latest Pagesculptor Blog, owner Rachael Kvapil reconsiders a popular social media platform she stopped using years ago when her company had a smaller client base.

Using Facebook Events as a Planning Template

Create Facebook Events Section

It’s difficult to promote an event without the details since this guides the media assets selected and the verbiage used in social posts and on promotional materials. Asking for all of that at once often overwhelms those who haven’t fleshed out the details. And so, I’ve learned to use the Facebook Events form as a way to encourage timely decision-making.

3 Reasons to Build a Long-Term Relationship with a Video Production Team

Pre-Show Photo for 4th Annual Choreographer's Showcase

Video Production is Type II Fun. There is an intense focus on capturing raw footage in good lighting where people are wearing the same stuff in all the takes, and nothing odd has strayed into the shot. Sure there are lots of Type I moments where there is a lot of laughter and silliness, but …

Word of Mouth Still Beats All Other Marketing

Picture of Fairbanks Masters Swimming Practice

I thought I heard Coach Kristina wrong. Did she really say 21 masters swimmers had showed up to Saturday swim practice? Attendance had been down during vacation. We thought everyone was suffering from guilt. Then it happened again on Thanksgiving morning. 26 masters swimmers showed up for a holiday swim. I asked her exactly who …

LinkedIn Company Pages Available via App–FINALLY!

Picture of LinkedIn Company Page and Phone App Together

The master of professional social networking were on the right track for so long. LinkedIn differentiated itself from Facebook, Instagram, Google +, Twitter, etc. by focusing on professional development, sharing expertise, headhunting, and hiring through a carefully crafted resume-style profile page that allowed media-rich portfolios. Around 2010, LinkedIn release Company Pages for entrepreneurs to highlight …