Don’t Let Them Leave Empty Handed

Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that …

Finding the Emotion Behind the Product

My husband and I can’t shop together.  It’s a laborious process where my husband compares the features and prices of nearly identical items and either gets stuck because there is no identifiable difference, or gets stuck because he can’t find a logical reason to why he wants the more expensive item. Me, I’m the emotional …

Overcoming the Fear of Facebook Live

25 years as a para-professional dancer taught me several things: Know your stuff BEFORE you get on stage; Expect the Director to realize the day of the show he/she wants to CHANGE some aspect of the performance because suddenly they don’t like it; Inevitably a performer gets sick or injured resulting in FURTHER changes where …