Can Marketing be to Predatory?

Authored by Ivan Kvapil, Pagesculptor Studios Strategic Manager

Disclaimer: This piece is largely meant to be opinion based in nature and I do draw a lot of my information from a single source for this article. However, the source is a veteran of the industry and while frequently is decried by other members of the video game industry he frequently goes above and beyond to provide truthful and accurate information. If you wish to gain further knowledge about the topics presented in this article I recommend checking out his YouTube channel.

If you are vaguely aware of video games, or have a friend who is vaguely aware of video games it is likely you’ve heard something regarding Electronic Arts (EA) loot box controversy. To sum it up, EA released early access copies of Star Wars Battlefront 2 to people so they could get feedback from their audience before an official release. During this “beta,” gamers frequently complained that the system was intrinsically tied to loot boxes, and heavily favored those willing to pay for them rather than play for them. Continue reading

Mimetic Marketing Pt. 2: Happy Little Accidents

This is a continuation of my previous article about the pitfalls of memes in marketing. If you haven’t read that yet please do as this article will only further build on the ideas of that article.

Now that that’s out of the way lets dive into it.

Last time I told you not to use memes in your marketing campaigns, this time I’m going to tell you something slightly different. Let other people use memes. Now I know this is sounds really weird but I’m going to present you with some examples of what I mean. Continue reading

Mimetic Marketing: Why Your Joke Always Fall Flat

As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?

Answer: It’s memes, fam.

Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.

What is a meme?

Continue reading

We Are Rebranding

It started with a bike.

A beautiful Viper Red Trek Top Fuel 9 I planned on ordering except they didn’t have my size.

The decision to change Pagesculptor Studio’s branding strategy started when I had to customize my new bike to differentiate it from my Bro’s.

So I upgraded to a Top Fuel 9.8 SL. BONUS!

Except it is the EXACT same bike my Mountain Bike Bro purchased a month ago. No bueno. Continue reading