Always Be Ready For A New Market

And just to be clear, I don’t mean younger when I say new.

Let me use my three year journey as a triathlete to illustrate.

Seven years ago, I became acquainted with a couple, both triathletes at the local pool. I could barely swim. In fact, at the time I was a ballet, hip hop, contemporary dancer on the brink of retirement.  I swam at the pool because my dance career had started stressing me out.  The male component of the couple was training for an Ironman.  I nodded with some mild understanding.  My high school running coach had competed in Kona.  And while it sounded exciting and all, I was just trying to keep in shape for my next dance performance.

Then shortly after I retired from dance, I started running.  I completed my first marathon.

Then I started biking again. Continue reading

Don’t Let Them Leave Empty Handed

Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that provide value to potential customers until they were ready to commit to the buying process. Continue reading

Pagesculptor Podcast: The Number 1 Thing

Three Women Networking

The number one thing you can do for your business is talk about what you do.

There’s no fancy intro, but Pagesculptor Studio’s owner Rachael Kvapil explains the number one thing you can do to market your business.