We Are Rebranding

It started with a bike.

A beautiful Viper Red Trek Top Fuel 9 I planned on ordering except they didn’t have my size.

The decision to change Pagesculptor Studio’s branding strategy started when I had to customize my new bike to differentiate it from my Bro’s.

So I upgraded to a Top Fuel 9.8 SL. BONUS!

Except it is the EXACT same bike my Mountain Bike Bro purchased a month ago. No bueno. Continue reading

Always Be Ready For A New Market

And just to be clear, I don’t mean younger when I say new.

Let me use my three year journey as a triathlete to illustrate.

Seven years ago, I became acquainted with a couple, both triathletes at the local pool. I could barely swim. In fact, at the time I was a ballet, hip hop, contemporary dancer on the brink of retirement.  I swam at the pool because my dance career had started stressing me out.  The male component of the couple was training for an Ironman.  I nodded with some mild understanding.  My high school running coach had competed in Kona.  And while it sounded exciting and all, I was just trying to keep in shape for my next dance performance.

Then shortly after I retired from dance, I started running.  I completed my first marathon.

Then I started biking again. Continue reading

Don’t Let Them Leave Empty Handed

Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that provide value to potential customers until they were ready to commit to the buying process. Continue reading