Let the biking season begin! Our unseasonably early spring allowed Fairbikes to roll out their bike sharing program early this year. They kicked things off with #FairbikesFirstFriday, a celebration of biking mixed with an artistic flair. We interviewed John Stowman and Jennifer Eskridge about the program.
Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream. Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business.
I am no different though analyzing metrics never really came into play until I was married. My husband would annually present his Excel spreadsheet on the screen, all the cells filled with every spending category in the family budget alongside a corresponding dollar amount. He even had the formulas in place so that if you changed one number, they all changed accordingly. My husband loves numbers. Continue reading