Do These Insights Reflect Reality?

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business.

Facebook-pages-New-InsightsI am no different though analyzing metrics never really came into play until I was married.  My husband would annually present his Excel spreadsheet on the screen, all the cells filled with every spending category in the family budget alongside a corresponding dollar amount. He even had the formulas in place so that if you changed one number, they all changed accordingly.  My husband loves numbers. Continue reading