Mimetic Marketing: Why Your Joke Always Fall Flat

As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?

Answer: It’s memes, fam.

Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.

What is a meme?

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Don’t Let Them Leave Empty Handed

Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that provide value to potential customers until they were ready to commit to the buying process. Continue reading