Since the dawn of commerce business owners have looked for new ways to get their product into customers’ hands. But what if your don’t have a tangible product or a product that, for whatever reason, can’t go home for an extended trial period? Pagesculptor Studios faced both these challenges this month, creating separate solutions that provide value to potential customers until they were ready to commit to the buying process. Continue reading
Class is $60/person and includes a lecture, hands on development and recording of a 5 minute segment that you get to take home on custom Pagesculptor Studios 4GB USB Drives! Details in the Facebook event post:
As a marketer, I like to believe that my social media posts, blogs, and designs are the things that convince others to take action. And while that is true sometimes, often it is the influence of existing customers that make the real difference.
The Case of the Boot Cover
In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?
I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”
My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading