In this episode of So Stereotypical, Kelsey Enochs of Golden Heart Massage and Pretty Lippy joins host Rachael Kvapil to discuss marketing two different types of businesses in addition to plans to get out of her “comfort zone” for 2018; plus, a few fun facts about New Year’s Resolutions and an insight into how the production team of Pagesculptor Studios spent their New Year’s Eve.
As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?
Answer: It’s memes, fam.
Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.
As a marketer, I like to believe that my social media posts, blogs, and designs are the things that convince others to take action. And while that is true sometimes, often it is the influence of existing customers that make the real difference.
In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?
I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”
My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading
Our Facebook Live Feed from the Saucony Shoe Demo. We interviewed Goldstream Sports Run Manager Stacy Fisk about the latest in Saucony shoes and Chris Oliver from Team RWB about their fundraising run Eagle Charge 2016 taking place at the store this weekend.
The Hub Fairbanks
Fairbanks Wellness Coalition
Salvation Army Alaska Division
University of Alaska Fairbanks:
AQP Publishing, Inc.
Dance Theatre Fairbanks