Birthday Parties and Marketing Have More In Common Than You Think

In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?

I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”

My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading

Overcoming the Fear of Facebook Live

25 years as a para-professional dancer taught me several things:

  • Know your stuff BEFORE you get on stage;
  • Expect the Director to realize the day of the show he/she wants to CHANGE some aspect of the performance because suddenly they don’t like it;
  • Inevitably a performer gets sick or injured resulting in FURTHER changes where YOU having to step in for them at the last minute;
  • Some little kid drops gum on stage even after you have told them no chewing gum while performing. Now you have to subtly sweep it up so a pointe shoe dancer doesn’t fall to her death.
  • Oh yeah… the show must go on.

Continue reading

Facebook Live Feed: FBX Bike Party

Proof that technology is unpredictable sometimes! We have used Facebook Live with out clients several times this year. Living in Alaska can be a challenge.  Not only is WiFi access sparse compared to places like New York, LA, or even Anchorage, half the time we can’t even get a stable 4G (if we get signal at all)!  But that didn’t stop us from commemorating the Inaugural FBX Bike Party coordinated by Jennifer Eskridge and John Stowman of Fairbikes Bike Sharing and Working INC.  This Luau themed party took riders on an 8-10 mile ride through downtown Fairbanks.