Mimetic Marketing: Why Your Joke Always Fall Flat

As a marketer, sometimes it can seem like all you do is chase after the most recent trend, which is why social media marketing has become such a necessary component of good marketing campaigns. The real question then becomes: What’s the new trend?

Answer: It’s memes, fam.

Now don’t worry, I will explain this term because I’m sure even people who recognize a social media trend are often confused by the term “meme.” So, we’ll start with the basics.

What is a meme?

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Birthday Parties and Marketing Have More In Common Than You Think

In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?

I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”

My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading

Overcoming the Fear of Facebook Live

25 years as a para-professional dancer taught me several things:

  • Know your stuff BEFORE you get on stage;
  • Expect the Director to realize the day of the show he/she wants to CHANGE some aspect of the performance because suddenly they don’t like it;
  • Inevitably a performer gets sick or injured resulting in FURTHER changes where YOU having to step in for them at the last minute;
  • Some little kid drops gum on stage even after you have told them no chewing gum while performing. Now you have to subtly sweep it up so a pointe shoe dancer doesn’t fall to her death.
  • Oh yeah… the show must go on.

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