Proof that technology is unpredictable sometimes! We have used Facebook Live with out clients several times this year. Living in Alaska can be a challenge. Not only is WiFi access sparse compared to places like New York, LA, or even Anchorage, half the time we can’t even get a stable 4G (if we get signal at all)! But that didn’t stop us from commemorating the Inaugural FBX Bike Party coordinated by Jennifer Eskridge and John Stowman of Fairbikes Bike Sharing and Working INC. This Luau themed party took riders on an 8-10 mile ride through downtown Fairbanks.
Let the biking season begin! Our unseasonably early spring allowed Fairbikes to roll out their bike sharing program early this year. They kicked things off with #FairbikesFirstFriday, a celebration of biking mixed with an artistic flair. We interviewed John Stowman and Jennifer Eskridge about the program.
Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream. Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business.
I am no different though analyzing metrics never really came into play until I was married. My husband would annually present his Excel spreadsheet on the screen, all the cells filled with every spending category in the family budget alongside a corresponding dollar amount. He even had the formulas in place so that if you changed one number, they all changed accordingly. My husband loves numbers. Continue reading