As a marketer, I like to believe that my social media posts, blogs, and designs are the things that convince others to take action. And while that is true sometimes, often it is the influence of existing customers that make the real difference.
The Case of the Boot Cover
My husband and I can’t shop together. It’s a laborious process where my husband compares the features and prices of nearly identical items and either gets stuck because there is no identifiable difference, or gets stuck because he can’t find a logical reason to why he wants the more expensive item.
Me, I’m the emotional shopper. Why did I get those new DC Comic Converse hightops when I already have six other regular pair? I’m a geek and a runner. The Flash is a geek and a runner. He runs fast. I want to run fast too. (Identity) Continue reading
In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?
I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”
My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading