Pagesculptor Podcast: The Number 1 Thing

Three Women Networking

The number one thing you can do for your business is talk about what you do.

There’s no fancy intro, but Pagesculptor Studio’s owner Rachael Kvapil explains the number one thing you can do to market your business.

 

Finding the Emotion Behind the Product

flashMy husband and I can’t shop together.  It’s a laborious process where my husband compares the features and prices of nearly identical items and either gets stuck because there is no identifiable difference, or gets stuck because he can’t find a logical reason to why he wants the more expensive item.

Me, I’m the emotional shopper.  Why did I get those new DC Comic Converse hightops when I already have six other regular pair?   I’m a geek and a runner.  The Flash is a geek and a runner. He runs fast.  I want to run fast too. (Identity) Continue reading

Birthday Parties and Marketing Have More In Common Than You Think

In less than a month I (Rachael) turn 42. It isn’t a “milestone” birthday though a lot of really cool stuff happened this year. So why this sudden desire to have a birthday party?

I shied away from birthday parties after the age of 10 when my diverse social circles inevitably created a level of discomfort among the guests. My 10th birthday sleepover sparked in drama when one of my non-school friends left in tears because of a prank pulled by one of my regular school friends. She shouted, “How could you let her do that? You know I don’t believe in that stuff? Aren’t, you my friend?”

My social circles are even bigger now: Triathletes, Dancers, Gamers, Runners, Cyclists, Nerds, Co-Workers, Artists, Writers, Actors. Some overlap, most don’t. I’m not unique in this situation. I just stress more over the potential ramifications. Continue reading

Do These Insights Reflect Reality?

Discuss the merit of a campaign with a marketer and it won’t be too long before the jargon hits the conversation stream.  Terms like ‘quantitative‘ and ‘qualitative data‘ are thrown around like scientists analyzing a white board with a couple ‘demographics‘ and ‘A/B testing‘ mentions to clarify that this is business.

Facebook-pages-New-InsightsI am no different though analyzing metrics never really came into play until I was married.  My husband would annually present his Excel spreadsheet on the screen, all the cells filled with every spending category in the family budget alongside a corresponding dollar amount. He even had the formulas in place so that if you changed one number, they all changed accordingly.  My husband loves numbers. Continue reading

Know Your History and That of Your Clients

About 4 years ago, my friend Jessica and I were walking in Times Square, la touristas on our way to Central Park via 7th Avenue. Sidewalk entrepreneurs were pedaling their wares—vans displaying basketball jerseys, painters with racks of originals, and stand after stand of every accessory out there. Rap music blared out of a stereo; a song I’d never heard and didn’t seem interested in. Out of politeness I must have nodded to the artist hawking copies of his CD because he suddenly stepped right in front of me, putting his hand on my shoulder.

“Now hold up sweetie,” he said with a charming smile. “Don’t rush off so fast. No need to fear the black man.”

I looked down at his hand and then back up at him. “I have not fear of the black man,” I said. “I am from Compton, California.”

Continue reading